tl;dr
Focus on distribution is starting to show results. We have taken some big SEO bets e.g. team building questions, meeting templates etc. that are giving early results.
Customer Stories
1 logo churn
- VP Product at SF Series C startup --> Employee engagement went down and manager decided Kaapi is no longer useful
KPIs
- MRR --> $897 (+ $71) (all expansion revenue)
- Active teams --> 35 (- 3)
- Active users --> 958 (+197)
- Free 30 day trial to paid conversion % --> 15.3%
- Churned paying teams this month --> 1
- NPS --> n/a
- Runway before we need to hit ramen profitability --> all done! We can now pay salaries for one of the founders (other is not full time yet)
Biggest wins
Organic growth from SEO is improving fast! Content writing was in great flow this month. We are focusing on industry keywords and creating useful content for each.
What’s not working well
We lose out on leads because only Slack users can use us right now
Plans for next month
Finish more content led marketing tools:
- Generate Icebreaker Questions via GPT-3 AI
- An ebook on how to do 1-on-1 meetings at remote startups
- Onboard 5 customers for our new beta product which allows managers to use us without Slack
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